THE BRAND STRENGTH MONITOR
is Game Changing
The Brand Strength Monitor is a game changing
deliverable of an established, trusted, and independently validated measure of brand value.
It is the ONLY independently validated measure of brand value available. The Brand Strength Monitor
captures all the brands in your category and isolates brand strength by holding everything else in
the actual buying experience – price, promotion, shelf position, etc. – constant.
We are entering a new era of marketing accountability in which Marketers are stepping up, mastering and applying the science
of measurement and process management to the art of marketing. As MASB (the Marketing Accountability and Standards Board) has stated, this is an era in which “a fundamental shift will drive consistent growth with improved
methods for measuring, forecasting and improving the effectiveness of marketing activities and a
narrowing of the gap between marketing efforts and financial outcomes.”
MSW●ARS Research has been a proud participant in MASB’s efforts to serve as an independent governing body for the marketing
and finance interests in the industry. We were very pleased that our patented measure of Brand Preference
has been independently reviewed and deemed an exemplar measure by MASB and verified for use within
their Brand Investment and Valuation Model. In fact, ours is the ONLY measure that has been so qualified
and verified by this independent and highly respected organization.
In order to gain this distinction the MSW●ARS Brand Preference Metric had to meet the MASB Marketing Metric Audit Protocol
(MMAP) and the 10 characteristics cited of an “Ideal Metric”, which stipulate that the measure must
10. Quality Assured
The MSW●ARS Brand Preference measure has been widely available for many years within
our research techniques. Now we have taken our approach to Brand Preference and launched The Brand
Strength Monitor, a game-changing deliverable of this established, trusted and independently validated
measure of brand value.